We are in 1916 when the Italian baron Carlo Magnani travels the epicenters of culture – Paris, London, New York. And this is the moment when he decides to create a fragrance destined for timeless success: Colonia. Fresh and modern which reflects the expression of Italian gentlemen's style.
"Acqua di Parma is much more than a fragrance brand, it’s a way of life in its most sophisticated form. Its secret has always been moving forward into the future while keeping its DNA intact. We are very proud of our heritage, history, and values but we never forget to keep an eye on the future. Bringing style – Italian style – into life"
Acqua di Parma has some very clear convictions as a brand. Simplicity is essential to elegance, especially Italian elegance. Things made slowly and by hand develop a soul and the imperfect is the only true form of perfection.